Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Lab Tour
- School Program
- Other: Live action roleplaying
- Other: neuroscience at the pub
- General Public
- Middle school students(6-8)
- University students
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
This year, BAW followed our tradition of having school programs (outreach activities) mixed with symposia for university students. We have tried to measure the impact of the school programs and, although the data is still being analyzed, some positive results appear to be taking shape: our aims with these programs was to demistify neuroscience, atttact young minds to this career path, and change attitudes towards science in general, and an overall positive result was reached. The school program was aimed towards public schools in vulnerable regions of Marabá, a city in the outskirts of the Amazon region. We also gathered the opinion of participants in the symposium, with overwhelmingly positivr reactions. Some named this (the fifth edition in Marabá) "the best BAW so far". The symposium was organized around the theme of brain and food, with film screenings, debates, and roundtables on topics such as feeding disorders, diet pills, psychosocial aspects of beauty standards, and the neural basis of feeding. We also offered for the first time two cultural activities: a live action roleplaying game ("The Road Not Taken", about choices and decision making); and a "pint of science" type of activity in which the neuroscience of eating was discussed with the general public in a bar. These were very well-received.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
What other downloadable materials would you like the Foundation to provide?
- New Lesson Plans
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Twitter Cover Photo
- BAW Facebook Cover Photo
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The school program served as a lauching platform for a long-term program that will be applied in public schools. The idea is to keep on discussing the brain with kids from underprivileged settings. The teachers were also interested in extending the programs yo cover the science fairs that will happen by the end of the year.
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Was the information provided on Facebook useful?
Working with partners around the world to provide content in other languages would be good.