Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- School Program
- Social Media Campaign
- High school students (9-12)
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
We proposed a challenge to the people who follow our profile on Instagram (@reabnaamazonia). We challenge to practice any type of exercise (it could be running, cycling, walking on the treadmill, training at the gym…). Then, with the completion of the activity, they had to post a photo on Instagram with the hashtag #1KMUFPA and tag our profile. In addition, we visited a public school and presented dynamics related to balance to elementary school students, we explained in a didactic and playful way about the vestibular system so that the children understood what the brain week was, what the brain is, and how this will affect the vestibular system and consequently our balance.
Event Planning & Publicity
Publicity Methods Used:
- Social Media
Which of These Publicity Methods Was The Most Successful?
What downloadable materials from the Foundation did you use for your events?
- Certificate of Participation
What other downloadable materials would you like the Foundation to provide?
- New Lesson Plans
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW benefited our community because it promoted the dissemination of neuroscience, encouraging us to participate in the campaign. In addition, it contributed to showing children how balance in the nervous system works.
Please share any suggestions or lessons learned that may help others plan future events:
People like to participate and be challenged, so we thought a global challenge proposed by the foundation could be very interesting.