Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Social Media Campaign
- General Public
- University students
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
First of all, we proposed a challenge to people. We challenged them to practice some exercise (could be running, cycling…) and it had to be in contact with nature. After that, if the challenge was completed, they had to post on Instagram a picture of them with some nature element and mark our profile. To complement this, we wanted to show them what was happening on their bodys during the activity that they were doing, and throughout the week, we started to spread, through dynamic lives and informative posts, the effects of physical exercises in contact with nature to our body, especially in our brain.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Social Media
Which of These Publicity Methods Was The Most Successful?
What downloadable materials from the Foundation did you use for your events?
- Certificate of Participation
What other downloadable materials would you like the Foundation to provide?
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
For us, BAW benefited our community because it promoted the practice of physical activities and appreciation of nature, wich in this pandemy period became rare. Besides that, it contributed to show many people how these two things together are really healthy to our brain and body, in a scientific way, but in an easy language and accessible to everyone.
Please share any suggestions or lessons learned that may help others plan future events:
People like to participate and being challenges, so we think that could be really interesting a global challenge proposed by the foundation.
Did/do you like our Facebook page?