Brain Awareness Week

Partner

Reports

Universidad Veracruzana

Organized by:
Universidad Veracruzana

Participating Organizations:
Biomedical Research Center, Neuroetology Institute, School of Medicine, University of Veracruz, Café-Teatro Tierra Luna

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

16

Year:

2017

Type of Events Held:

  • Conference/Forum
  • Other
  • Press Briefing
  • School Program
  • Workshop
  • Other: Coffee talks

Target Audiences:

  • General Public
  • High School students(9-12)
  • Other
  • University students
  • Other: Kindergarder students

Approximate Number of People Reached:

1500

Details of Major Brain Awareness Week Events/Activities:

Brain fairs, talks in schools and public forums, and a symposium. Brain fairs consisted of workshops to kinder gardens children; where the kids could learn about the brain of animals and humans. Brief talks in high schools included themes related to genetics, brain plasticity, stress, circadian rhythms, hormones and behavior, neurobiology of sexuality and emotions; among others. We also presented talks in a cafeteria, where people had access to experts; and in informal talks learn about neuroscience topics, including neurobiology of sexuality and fear, psychiatric disorders, depression and memory. The closing event consisted in scientific conferences at the Faculty of Medicine, in which under graduate and graduate students learned about bio-robotics, neuro-immune interactions, addictions, brain sexual dimorphism, and neurobiology of sleep.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Press release and social media. Because it is easy to communicate with the audience, people interested usually ask questions, and information easily.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

People are interested to know about brain research and brain facts. They ussually demand us to make more events, or to go to their schools more often.

Please share any suggestions or lessons learned that may help others plan future events:

We think that open events in cafeterias of places where people feel confortable are better than auditoriums or other places.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

I don't really use it very much

Event Photos

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Contact Information

Contact Name:

Rossana Zepeda

Contact Phone:

522288418900

Contact Email:

rossanazepeda@gmail.com

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