Brain Awareness Week

Partner

Reports

Universidad Peruana Cayetano Heredia

Organized by:
Universidad Peruana Cayetano Heredia

Participating Organizations:
NeurozoomUniversidad Peruana Cayetano HerediaInstituto de Salud BucalRevista CódigoPerú RetailL & C Mining Services SRLAsociación Nacional de Anunciantes

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

3

Year:

2015

Type of Events Held:

  • Conference/Forum
  • Lab Tour
  • Other

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:

500

Details of Major Brain Awareness Week Events/Activities:

In the event of Brain Awareness Week, we had the opportunity to bring the community knowledge of neuroscience and global trends on brain research. During the event we have Master Conferences, LabTours to laboratory specialized in neuroscience and neuroanatomy workshops applied to various areas of specialization of social sciences. Issues such as the beginnings of neuroscience and neural bases theory Santiago Ramon y Cajal treated. Also areas of specialization as Brain Computer Interfaces, Neuromarketing, Emotions, Nutrition, Evolutión and Complex Systems.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media facebook gave us the opportunity to reach large numbers of people using our database and contacts in our social networks and support from our sponsors

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Other

Other Dana Foundation Materials Distributed:

  • Nothing
  • because DANA not distribute promotional materials in our country (Peru).

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Downloads

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The event offers us the opportunity to make known knowledge of neuroscience and brain to a lot of people who do not have access to this type of information in our country.

Please share any suggestions or lessons learned that may help others plan future events:

Delivery of promotional material would be important to make tangible knowledge and to take home in physical form, it is very effective and appreciated in our country.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

The use of video is always very helpful. It is ideal to have videos and printed materials in Spanish.

Quotable comments which capture successful aspects of your event(s):

Bringing knowledge about the brain to many people who do not have the opportunity to access these issues in our country. Many professionals from various fields become interested in understanding the brain.

Event Photos

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Contact Information

BAW Website:

http://www.neurocienciaperu.org/semana-mundial-del-cerebro-2015-lima-peru

Contact Name:

Contact Details

Contact Phone:

511 999669807

Contact Email:

jlinares@neurocienciaperu.org

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