Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- General Public
- Patients & Caregivers
- University students
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
BAW activities included 4 conferences at University campus for university students and general public (356 attendants), 3 conferences at high school institutions (96 attendants), 1 course on early detection of neurodevelopental delays for psychology, medicine and nursery students (236 attendants in two days), 1 course on urgencies in clinical neurology for physicians and medicine students (235 attendants in two days) and three workshops on prevention and early detection of stroke for the elderly and caregivers (99 attendants). BAW activities succeeded in reaching different target audiencies, thus promoting awareness of the importance of brain in different populations.
Event Planning & Publicity
Publicity Methods Used:
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
What other downloadable materials would you like the Foundation to provide?
- New Coloring Sheets
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Subjects addressed this year included early detection of neurodevelopmental problems and stroke risk. Allowing this information to reach different sectors of population promotes a greater attention from both caregivers and patients to these issues
Please share any suggestions or lessons learned that may help others plan future events:
Social media allow information about BAW events to reach a very large and diverse population. Particularly Whatsapp groups helped to reach populations outside the immediate academic circle
Did/do you like our Facebook page?
Quotable comments which capture successful aspects of your event(s):
Contacting target populations to address some BAW activities directly to them has very good results. In our case we contacted institutions dedicated to provide health care and workshops for the elderly and programmed special courses with them about early detection and risk factors for stroke.