Brain Awareness Week

Partner

Reports

The Hockaday School

Organized by:
The Hockaday School

Participating Organizations:
The Dana Foundation, The Hockaday School

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

3

Year:

2018

Type of Events Held:

  • Other
  • School Program
  • Other: Brain Bee

Target Audiences:

  • Elementary school students(1-5)
  • High School students(9-12)

Approximate Number of People Reached:

200

Details of Major Brain Awareness Week Events/Activities:

We held two BAW events (although not technically during the official BA week): our fourth regional Brain Bee for area high school students and a Brain Fair within our school, where seniors teach younger students (4th graders) about the brain. The Bee and Brain Fair were very successful, and we were able to give out "freebies" from the DANA Alliance at both events, which was very helpful and appreciated. Our goal for the Brain Bee continues to be to reach more high schools for additional participation. Our goals for the Brain Fair were met, although it would be even cooler to hold a larger event that's open to the public.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Word of mouth

Which of These Publicity Methods Was The Most Successful?

Word of mouth and fliers around the school for the Brain Bee because no one knew what it was. Social media is also helping us reach a larger regional audience.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • Brain-shaped Erasers

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Educating the community about how the brain works (and essentially "demystifying" it) is extremely important. Many people think the brain is too complicated to understand and want to shy away from the science, but neuroscience is very accessible and relevant to everyone.

Did/do you like our Facebook page?

Yes

Event Photos

event single

Contact Information

BAW Website:

https://sites.google.com/site/dfwbrainbee/dfw-brain-bee/dfw-brain-bee-2018

Contact Name:

Katie Croft

Contact Phone:

2143606434

Contact Email:

kcroft@hockaday.org

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