Brain Awareness Week

Partner

Reports

The Brain Donor Project

Organized by:
The Brain Donor Project

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Four blog posts

Year:

2017

Type of Events Held:

  • Other
  • Other: BAW content on blog for 4 days

Target Audiences:

  • General Public

Approximate Number of People Reached:

896 unique page views

Details of Major Brain Awareness Week Events/Activities:

We did a four-part blog series of first-person stories on why certain individuals had decided to donate their brains. The posts can be accessed at: https://braindonorproject.org/blog/

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

social media - we purchased ads on Facebook to promote the series and the first one turned out making the post the 9th highest viewed page since we started in October. Since we're an online-only organization, FB ads to promote our blog posts are highly effective.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It enabled us to run a content series under an umbrella tied to an occasion. This kind of hook can help an audience have a reason to engage with the content.

Did/do you like our Facebook page?

Yes

Event Photos

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Contact Information

Contact Name:

Teresa Hevel

Contact Phone:

6146481666

Contact Email:

tish@braindonorproject.org

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