Brain Awareness Week

Partner

Reports

Student section of Serbian Neuroscience Society

Organized by:
Student section of Serbian Neuroscience Society

Participating Organizations:
Dana foundation,Serbian Neuroscience society,Medical faculty-University of Belgrade,faculty of Biology- University of Belgrade,Brainz tv,Center for the Promotion of Science (Serbia),Institute for mental health,Institute for Biological research Siniša Stanković,American corner(Belgrade),Neurology cli

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

6

Year:

2020

Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Radio Show
  • School Program
  • Social Media Campaign
  • Workshop

Target Audiences:

  • General Public
  • Seniors
  • University students

Approximate Number of People Reached:

based on youtube and zoom views - around 10 000 people, if we view website metrics- 5 000, and based on facebook and instagram 10 000+, one got the most reach of 37,300

Details of Major Brain Awareness Week Events/Activities:

Thirteen lectures were held online via the Zoom platform and streamed on Youtube. With the slogan „Homo emoticon“, this year’s theme, professors and lecturers from different scientific fields presented their work related to the topic. Lectures regarding emotions were conducted from different points of view, including developmental, molecular-genetic, physiological and pathological, as well as digital and psychological aspect. Other than that, considering the current situation caused by the pandemic of Covid-19, one lecture was dedicated to viruses, immunity and vaccine development related theme. The lectures have shown to be successful.The total view count from was around 10 000 on our YouTube channel..We ended the last day of lectures with an online panel titled “Mental health and emotions of youth in the Covid-19 pandemic”. After answering questions concerning mental health issues during the pandemic and ways to deal with them, the audience was eager to ask their questions to the panelists. Overall, the panel was engaging and very well received by the public.We've organized a mini-symposium, where students of Bachelor or Master studies could present scientific articles. Our goal was to make a spot for future young scientists.As a part of the children's work, we announced the competition called "On the wings of emotions" and received about 1000 drawings.The first 3 places in the 4 categories(from kindergarden to highschool) were determined by reviewing the received drawings, and the best drawings were awarded gifts sent to their home addresses. A catalog with all the drawings has been published on the section's website. Interactive part was filmed with three children answering the questions about various emotions.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Facebook as well as Instagram, based on insights, because we have already established a good number of people that are interested in the content we provide on those platforms,Paid ads on Instagram and Facebook were also a success if we check metrics. People that follow our activity shared that we are organizing an event, so people in need of knowledge from legit sources, scientists(our lecturers) watched lectures and interacted with other content.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • More Mindbogglers!
  • Successful Aging & Your Brain

What downloadable materials from the Foundation did you use for your events?

  • Adults' Fact Sheets
  • Kids' Fact Sheets
  • Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

While the event was moved and adapted into an online format, it has benefited the local community, and even more than that, people that otherwise would not be able to come to live events, could participate in every aspect of it, so we decided, from now on to record all events(especially lectures).People recieved information from scientists and doctors, which means a lot in this day and age where you can be misinformed from wrong and easily available sources.

Please share any suggestions or lessons learned that may help others plan future events:

people that otherwise would not be able to come to live events, could participate in every aspect of it, so we decided, from now on to record all events(especially lectures).

Did/do you like our Facebook page?

Yes

Event Photos

event single

Main poster

event single

poster

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art competition

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view of lecture

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view of lecture

Contact Information

BAW Website:

https://neuronauke.org/

Contact Name:

Stefan Jakovljević

Contact Phone:

+3810669526028

Contact Email:

stefan.jakovljevic77@gmail.com

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