Brain Awareness Week

Partner

Reports

Stony Brook University Department of Neurobiology & Behavior

Organized by:
Stony Brook University Department of Neurobiology & Behavior

Participating Organizations:
Stony Brook University Department of Art

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

2

Year:

2020

Type of Events Held:

  • Exhibit
  • Other
  • Social Media Campaign
  • Other: Book Donation and Library Displays

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:

100

Details of Major Brain Awareness Week Events/Activities:

Our department sponsored two events for Brain Awareness Week 2020:1. Book Donation and Displays with local libraries:Our faculty curated a list of current, well-written neurobiology books that we thought our local libraries (within a radius of the university) should have. We figured out which of the list that our libraries didn't yet have, coordinated a donation of those books, and asked if they would add books from the list to a display, including educational resources from the Dana Foundation. Many were excited and interested! Unfortunately, Brain Awareness Week occurred right around when things in our area were shutting down because of Coronavirus. While we were able to safely transport colorful packages of books, health booklets, kids educational activity books, and fun Dana freebies to 6 libraries, I'm not sure how many were able to go through with their displays for the public.It was a passive way of celebrating the week, which worked well for our faculty and staff who were not able to commit to a presentation or a hands-on demonstration to a group this year. Maybe next year we can plan ahead to set up activities and interaction in the children's sections of some of these libraries.2. Art+theBrain exhibition in conjunction with the Department of Art at our University:We submitted 25 images to the Art+theBrain Exhibit that the Art Dept hosted to celebrate the intersection between visual art & scientific research, & to create discussion around brain science. Our opening reception was cancelled because of the Coronavirus, & campus closed down shortly after the opening, but the coordinating instructor was able to add images of the pieces online. This may be an annual exhibit, using art from a fall course.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

I think emails work best within our department, but I like social media the most because you can share flyers with details, add links to website for more information, and generally get a concise but detailed ad out to whoever is interested without worrying if you missed someone on an email list.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Successful Aging & Your Brain
  • Brain Awareness Week Stickers
  • Brain-shaped Erasers

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The main benefit I can see is that our department has a relationship now with 6 local libraries and they have a curated list of books that they can suggest if people come in asking for neurobiology books. We also donated several books to the children's libraries, so we are reaching more young minds with brain science!We are also establishing a relationship with the art department with the Art+theBrain course and exhibit.

Please share any suggestions or lessons learned that may help others plan future events:

We started planning with a committee sometime in January, but with only 1-2 meetings a month, it was not enough time to plan and execute a large event. If we want more input from faculty or to coordinate with other departments or local organizations to do a bigger event, we need to start thinking about it close to the beginning of the semester. If just a few people are deciding with little input from others outside of the committee, 2-3 months may be enough.

Did/do you like our Facebook page?

No

Event Photos

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Library Donations Overview

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Library Donations Closeup

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Book display at Comsewogue Library

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Art from out Dept up at the Exhibit

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Art Dept Creation at the Exhibit

Contact Information

Contact Name:

Meghan Heim

Contact Phone:

7176697326

Contact Email:

meghan.heim@stonybrook.edu

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