Brain Awareness Week

Partner

Reports

Sociedad de Neurociencias del Uruguay

Organized by:
Sociedad de Neurociencias del Uruguay

Participating Organizations:

Instituto de Investigaciones Biológicas Clemente Estable Facultad de Ciencias Facultad de Medicina Facultad de PsicologíaInstituto Pasteur de Montevideo Agencia Nacional de Investigación e Innovación Programa de Desarrollo de Ciencias Básicas Intendencia de Montevideo

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

6

Year:

2021

Type of Events Held:

  • Exhibit
  • Other
  • Other: 6 mural art pieces in public spaces inspired in neuroscience concepts
  • Other: with a QR code associated to an audio narration

Target Audiences:

  • General Public

Approximate Number of People Reached:

500-800 and it is still open

Details of Major Brain Awareness Week Events/Activities:

We wanted to take the neuroscience out of the institutions, but we also knew that it would be impossible to organize a neuroscience fair in public spaces, like parks or squares (as we usually do), in this new scenario of COVID-19 sanitary crisis. So we search alternative ways to occupy the public space with neuroscience! We cooperate with 6 different artists and performed 6 murals artwork in the open, inspired in different neuroscience concepts included in a short audio narration. Next to each mural, a QR code allowed people to access the audio file corresponding to that mural. The topics were very diverse, form the evolution of the nervous system, to memory and learning, the vision of the mantis shrimp, play behavior in nature , the gut-brain axis, and the amazing cappabilities of octopuses. We also uploaded the pictures of the murals and the audios in our website so everyone could enjoy them. We had a great response of the local community, with neighbours who gave us support, and came closer to offer a hand. Some murals were in front of primary schools, and others in public parks. In each case, the neighbours started to clean and tidy the all the zone without even asking. We really had a great interaction and response of the community. And the best part is that the murals will stay for some time, so the number of people who will appreciate them, listen the audio and enjoy them will continue growing with time.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The social media release and an interview in a TV show. Through those activities we receive more feedback.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: BAW Favorites
  • Adults' Fact Sheets
  • More Mindbogglers! Booklet
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The community in which we performed the murals was enriched with art in their neighborhood, and on the painting day it generated a local community centered movement of people that allowed interchange with different social actors. Many other local clubs and schools contacted us after the event to participate and to coordinate other activities. In the interviews we did, the people of the community also participated and shared their opinions and perspectives of the event, which were very positive.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

Yes, It is difficult to find reliable sources of neuroscience outreach with the quality of the content from Dana, and all in the same place!

Event Photos

event single

Mural about the evolution of the nervous system

event single

Mural about the amazing octopuses

event single

Helping to paint

event single

Mural about playing behavior with its QR code

event single

Including the logo

Contact Information

BAW Website:

http://semanadelcerebro.org

Contact Name:

José Prieto

Contact Phone:

+59899709075

Contact Email:

jose.ppp@gmail.com

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