Brain Awareness Week

Partner

Reports

Reece Biomedical Consulting LLC

Organized by:
Reece Biomedical Consulting LLC

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2017

Type of Events Held:

  • Other
  • Other: Blog Tour

Target Audiences:

  • General Public
  • High School students(9-12)
  • University students

Approximate Number of People Reached:

100

Details of Major Brain Awareness Week Events/Activities:

The objective of my blog tour was to explain how the human brain is organized, how it is researched and why the most recent literature provides clues to how Alzheimer's disease becomes established. While the information in the 7 articles of the tour includes recent research data, the articles are written at a level that the public can understand. I am very pleased with the reader response during brain awareness week. The tour remains active on my website and is still gathering new reads. It can be accessed at https://www.MedicalScienceNavigator.com/brainawareness. Eighty seven people accessed the main tour page . "Neurons and the Brain's other 90% of Cells" has been visited by 54 people and was the most popular page. The number of people reading each of the 7 articles ranged from 25 to 54. A link to the tour will remain on the menu bar of my regular blog until next year.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory
  • Website

Which of These Publicity Methods Was The Most Successful?

I believe the press release was most effective as it reached a large number of diverse people. My email promotion was to a smaller list of about 1000 that have heard me talk extensively about the brain. Organic traffic to my website depends greatly on search engines. Some of my best traffic comes from articles I wrote 2-4 years ago. It takes time for them to see the value of putting material on their first page. That is why I will leave this tour available on my website for a year.

Resources

Other Dana Foundation Materials Distributed:

  • A Glossary of Key Brain Terms
  • How Does the Brain Work
  • How Does the Brain Develop

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Participating in BAW allowed me to reach more people with my blog devoted to teaching people how to successfully navigate medical science. I have a particular interest in developing new approaches to preventing Alzheimer's disease, and the larger the audience I can reach to open discussion of that topic the better.

Please share any suggestions or lessons learned that may help others plan future events:

Blog tours are a good way to reach people if you cannot do a physical event. Blog tours can be done on other people's blogs or your own. I think next year I will set up a tour on other people's blogs to expand my audience.

Did/do you like our Facebook page?

No

Event Photos

event single

Contact Information

BAW Website:

https://www,MedicalScienceNavigator.com/brainawareness

Contact Name:

Margaret Reece

Contact Phone:

315-679-6077

Contact Email:

DrReece@MedicalScienceNavigator.com

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