Brain Awareness Week

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Reports

Postgraduate Program in Psychobiology – Faculty of Philosophy, Sciences and Literature of Ribeirão Preto/ University of São Paulo (FFCLRP/USP)

Organized by:
Postgraduate Program in Psychobiology - Faculty of Philosophy, Sciences and Literature of Ribeirão Preto/ University of São Paulo (FFCLRP/USP)

Participating Organizations:
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo -IFSP; Escola Tecno-Sert ; Centro Dia do Idoso; Centro de Convivência do Idoso (CCI); ; EE “Winston Churchill; Escola SENAI Ettore Zanini; EE Prof. Bruno Pieroni; EMEF Profª Marilena Meneghini - CAIC; Centro de Referência Especializado

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

18

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:

1200

Details of Major Brain Awareness Week Events/Activities:

The Week of the Brain in Sertãozinho (BWS) aims to raise awareness and disseminate the knowledge generated in the various Neuroscience Research Centers. This year, the Laboratories of the Post-Graduation Program in Psychobiology took activities to different spaces of the city of Sertãozinho and the public that contemplated them was quite diversified. The events were presented to elementary and middle school students, addressing topics such as the relationship between drug abuse and behavioral changes, 3D space navigation, visual illusions, body image in adolescence and the importance of identifying the symptoms of a stroke. Health professionals also participated in the activities of the BWS and have counted on subjects such as Post-traumatic Stress from sexual abuse and domestic violence, as well as the relationship of drugs with psychiatric disorders. In addition, the elderly population also participated in the activities and were informed about the movements and cognitive disorders that affect this type of population.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Mailings
  • Social Media

Other Publicity Methods:

Advertisements, mailing and social media.

Which of These Publicity Methods Was The Most Successful?

Advertisements, mailing and social media. These methods reach a large audience quickly and inexpensively.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp: Successful Aging and the Brain
  • Q&A: Answering Your Questions About The Brain

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: BAW Favorites
  • Brain Briefs Fact Sheets
  • Q&A: Answering Your Questions About Brain Research Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Fact Sheets
  • New Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This type of initiative, besides publicizing the studies that are carried out in the University, also strengthens the relationship with the population and the researchers.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

I have not.

Event Photos

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Contact Information

Contact Name:

Jose Liberato

Contact Phone:

+551633153876

Contact Email:

jll@usp.br

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