Brain Awareness Week

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Reports

Postgraduate Program in Psychobiology – Faculty of Philosophy, Sciences and Literature of Ribeirão Preto/ University of São Paulo (FFCLRP/USP)

Organized by:
Postgraduate Program in Psychobiology - Faculty of Philosophy, Sciences and Literature of Ribeirão Preto/ University of São Paulo (FFCLRP/USP)

Participating Organizations:
University of São Paulo - Postgraduate Program in Psychobiology - Faculty of Philosophy, Sciences and Literature of Ribeirão Preto CAPES-PROEX

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

TWELVE (12)

Year:

2017

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals

Approximate Number of People Reached:

Six hundred (600) people

Details of Major Brain Awareness Week Events/Activities:

During 2017 BAW, laboratories from the Postgraduate Program in Psychobiology of the University of São Paulo presented activities related to their research in several spaces, such as public and schools (elementary, middle and high school), sports centers, Non-government Organizations and elderly cohabitation center. In 2017, the project expanded and added new places, as well as the public profile extended to other categories, in comparison to 2016 edition. Students of different ages (8-17 years), professionals in education system, athletes, and also elderly people up to 60 years attended the activities, which were designed to the specific publics. Neurobiological questions were approached in an accessible way, bringing the listeners closer to the academic universe. The strong adhesion of participants in activities occurred because of specifics themes such as emotions, stress, learning, attention, memory, neurological diseases and treatments, drugs, speech and the mind non-human. Even though it is the second edition of BAW in Sertãozinho, there was a remarkable expansion, with a 40% increase in the number of places that hosted activities, compared to 2016. In addition, the number of participating laboratories increased about 25% and achieving approximately 600 people. Our success can be attributed by the huge efforts between coordinators of institutions in Sertãozinho and PPGP laboratories that enabled this brilliant collaboration. The subjects and the well-designed activities stimulated the curiosity about science and research. Moreover, the project stimulates more partnerships between society institutions and University.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and Posters/flyers were the best way to publicize the event(s) because this type of advertising reaches specific people in a fast and precise manner .

Resources

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

All Postgraduate Program in Psychobiology (PPGP) of the University of São Paulo members involved in the BAW activities feel glad in disseminating knowledge about specifics themes, such as emotions, stress, learning, attention, memory, neurological diseases. The PPGP was also benefited with this initiative in order to enlarge the university extension. The local community was benefited with knowledge about specifics themes wich are parte of the daily life of people.

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Event Photos

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Contact Information

Contact Name:

Jose Liberato

Contact Phone:

+551633153876

Contact Email:

jll@usp.br

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