Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Lecture/ Briefing
- Elementary school students(1-5)
- General Public
- High School students(9-12)
- Middle school students(6-8)
Approximate Number of People Reached:
Six hundred (600) people
Details of Major Brain Awareness Week Events/Activities:
During 2017 BAW, laboratories from the Postgraduate Program in Psychobiology of the University of São Paulo presented activities related to their research in several spaces, such as public and schools (elementary, middle and high school), sports centers, Non-government Organizations and elderly cohabitation center. In 2017, the project expanded and added new places, as well as the public profile extended to other categories, in comparison to 2016 edition. Students of different ages (8-17 years), professionals in education system, athletes, and also elderly people up to 60 years attended the activities, which were designed to the specific publics. Neurobiological questions were approached in an accessible way, bringing the listeners closer to the academic universe. The strong adhesion of participants in activities occurred because of specifics themes such as emotions, stress, learning, attention, memory, neurological diseases and treatments, drugs, speech and the mind non-human. Even though it is the second edition of BAW in Sertãozinho, there was a remarkable expansion, with a 40% increase in the number of places that hosted activities, compared to 2016. In addition, the number of participating laboratories increased about 25% and achieving approximately 600 people. Our success can be attributed by the huge efforts between coordinators of institutions in Sertãozinho and PPGP laboratories that enabled this brilliant collaboration. The subjects and the well-designed activities stimulated the curiosity about science and research. Moreover, the project stimulates more partnerships between society institutions and University.
Event Planning & Publicity
Publicity Methods Used:
- Social Media
Which of These Publicity Methods Was The Most Successful?
What other downloadable materials would you like the Foundation to provide?
- Lesson Plans
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
All Postgraduate Program in Psychobiology (PPGP) of the University of São Paulo members involved in the BAW activities feel glad in disseminating knowledge about specifics themes, such as emotions, stress, learning, attention, memory, neurological diseases. The PPGP was also benefited with this initiative in order to enlarge the university extension. The local community was benefited with knowledge about specifics themes wich are parte of the daily life of people.
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