Brain Awareness Week

Partner

Reports

OHSU Brain Institute

Organized by:
OHSU Brain Institute

Participating Organizations:
Society for Neuroscience Oregon Chapter Oregon Museum of Science and Industry Moore Institute for Nutrition and Wellness

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

5

Year:

2017

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Workshop

Target Audiences:

  • General Public
  • Middle school students(6-8)
  • Professionals

Approximate Number of People Reached:

3000

Details of Major Brain Awareness Week Events/Activities:

We hosted three public lectures at a major downtown theater; a teacher workshop for educators of all levels; a "Brain Fair" at the science museum for researchers to engage with students; and a Society for Neuroscience Chapter meeting for professionals. All the events exceeded our attendance expectations, and follow-up surveys indicated they provided value to our various communities.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media has turned out to reach the most people, although one particular demographic responds better to radio and newspaper ads. Engagement is most traceable in social media.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

By continuing to host events in conjunction with BAW, the Portland community recognizes our institution as a leader in brain research and education. We have had immediate inquiries into future engagement from our researchers with public learning events.

Please share any suggestions or lessons learned that may help others plan future events:

It always helps to have a speaker who has published a book. We've found our audiences love preparing for an event by reading his/her book and then engaging with the speaker during a book-signing.

Did/do you like our Facebook page?

Yes

Event Photos

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Contact Information

BAW Website:

http://www.ohsu.edu/xd/health/services/brain/in-community/brain-awareness/index.cfm

Contact Name:

Kate Stout

Contact Phone:

5034940885

Contact Email:

stoutk@ohsu.edu

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