Brain Awareness Week

Partner

Reports

NYU School of Medicine(1)

Organized by:
NYU School of Medicine(1)

Participating Organizations:
Dana Foundation Neuroscience Outreach Group at NYU (NOGN) Greater New York City Chapter of the Society for Neuroscience (braiNY)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

5

Year:

2019

Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Workshop
  • Other: Brain Fair

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:

500

Details of Major Brain Awareness Week Events/Activities:

NYU Community Brain Fair Brain Day is the flagship event for the Neuroscience Institute and NOGN. People of all ages experienced our interactive exhibits on the five senses, neurons, the brain and aging, disease models, and brain myths. We also had activities and a crafts station for children and invited them to hop aboard the BioBus that was parked on 30th Street. NYU Langone’s Center for Cognitive Neurology, Child Study Center. Opens in a new tab, Fresco Institute for Parkinson’s and Movement Disorders, and Concussion Center, as well as other programs integrated with neuroscience, hosted tables at the fair and provided information about the exciting clinical work taking place here. Successful Aging and Your Brain In collaboration with the Dana Alliance for Brain Initiatives, clinicians and researchers from NYU Langone’s Center for Cognitive Neurology presented a two-hour panel discussion, “Successful Aging and Your Brain.” Participants learned more about brain health and disease and left equipped with tips to age successfully and the tools to be “brain advocates. Drawing and the Brain The NI and the Master Scholars Program in Humanistic Medicine presented the opportunity to explore the brain through drawing with artist-in-residence Laura Fergurson. A Lot On the Mind NOGN and braiNY, with experts from the Fresco Institute for Parkinson’s and Movement Disorders presented an evening of educational activities focusing on Parkinson’s disease, movement, and dance. A Lot on the Mind is a series exploring the scientific basis of brain disorders and the experience of patients. Biobus is braiNY This was our 7th year making the Biobus braiNY. We once again went to Harlem for a day of brain fun with braiNY volunteers.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Radio ads

Which of These Publicity Methods Was The Most Successful?

Social media and Public Radio ads as well as emails to the NYUMC community have been the most successful.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Other Downloadable Materials:

  • Spanish language materials

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The events are a key part of our organization and bring departments together for outreach. They add to our synergy across the medical center. They also are great for trainee volunteers to get involved in science communication and outreach.

Please share any suggestions or lessons learned that may help others plan future events:

We had low turn out this year because of a new location. People stop by when they see us, but I think our new space might be out of the way. So location, location, location is key. People will RSVP and not show up day of if they have to travel too far.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

I think twitter and instagram get us more activity for braiNY. Facebook works for older adults though. And keep the content going throughout the year, with personal stories of scientists doing the work if you can.

Event Photos

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Contact Information

BAW Website:

https://med.nyu.edu/departments-institutes/neuroscience/neuroscience-institute-the-community/public-outreach-science-education

Contact Name:

Heather McKellar

Contact Phone:

2122639118

Contact Email:

heather.mckellar@nyumc.org

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