Brain Awareness Week

Partner

Reports

NYU School of Medicine

Organized by:
NYU School of Medicine

Participating Organizations:
Dana Foundation Greater New York City Chapter of the Society for Neuroscience (braiNY)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

5

Year:

2017

Type of Events Held:

  • Lecture/ Briefing
  • Other
  • Workshop
  • Other: Art and Science event
  • Other: informal science program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:

1000

Details of Major Brain Awareness Week Events/Activities:

NYULMC Events: Brain Day: For the fifth year, we hosted our annual Community Brain Fair for all ages featuring multiple interactive exhibits on the 5 senses, neurons, the brain and aging, disease models, and brain myths with an activities and a crafts station for children. Tables with information from the NYU Langone Center on Cognitive Neurology, The NYU Langone Concussion Center, Rusk Rehabilitation, and Fresco Institute for Parkinson's and Movement Disorders Center have information on the clinical work at NYULMC. In conjunction we hosted Successful Aging and Your Brain with the Dana Foundation. The events were held in April after a snowstorm canceled brain day during BAW. Drawing and the Brain: Celebrate the beauty of the brain with artist-in-residence Laura Ferguson. Draw the complexity of the brain with Ms. Ferguson's guiding hand. The workshop is brought to you by The Master Scholars Program in Humanistic Medicine and the NYU Neuroscience Institute. Open to NYU affiliates. Brain Networking, in conjunction with the Department of Education, we hosted 3 20 min lectures where grad students and postdocs presented their research for high school students. The students then moved to a networking forum where they met with multiple groups of grad and med students and postdocs to discuss research questions and getting into college. This event was supposed to be in conjunction with Brain Day but was rescheduled for snow. braiNY events: Biobus is braiNY held it 5th annual event in conjunction with BAW and SfN. We parked the mobile lab in Harlem for a cold day but stayed warm with neuroscience activities on the bus. About 40 scientists from around NYC participated.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Calendar listings, the website, and social media are most important. I suggest seeking out websites with free calendar listings. From years past we know that Mommypoppins.com (family-friendly site which has websites for multiple cities), the Skint (website aimed at millennials that sends daily digest of cheap and free events), and AM New York (newspaper with other cities covered as well) send the most traffic to our website.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This is our fifth year of BAW events at NYULMC and with the NYC SfN chapter. We have grown substantially in that time and have received the support of the broader community. It is now a destination around which our outreach organizations are built. It helps us bring in volunteers for events throughout the year. It also has made us more known to the wider community interested in science.

Please share any suggestions or lessons learned that may help others plan future events:

Given the weather this year, I learned to plan a back up day or at least a plan in case of storms. Attendance at our events this year was definitely affected by the weather and not all occurring during BAW.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

I like short video content.

Event Photos

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Contact Information

BAW Website:

https://med.nyu.edu/neuroscience/what-we-do/public-outreach-and-science-education/brain-awareness-week

Contact Name:

Heather McKellar

Contact Phone:

2122639118

Contact Email:

heather.mckellar@nyumc.org

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