Brain Awareness Week

Partner

Reports

Neuroscience Research Center

Organized by:
Neuroscience Research Center

Participating Organizations:
University of Costa Rica - Guanacaste Campus; Magaly Movie Theater

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

13

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Other
  • Workshop
  • Other: Movie/Cineforum

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

970 people (on site), plus thousands of people through social networks

Details of Major Brain Awareness Week Events/Activities:

This year, the Neuroscience Research Center of the University of Costa Rica wanted to expand its outreach during the BAW. Therefore, we carried out a wide diversity of activities ranging from medical conferences to neurodevelopment workshops for parents and educators. On-site activities were accompanied by a strong social media component through continuous posting and livestreaming of most conferences.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We believe a combination of all of them was key to reching different audiences such as college students, professors, elder citizens and even people outside Costa Rica's Great Metropolitan Area. Social media and poster/flyer distribution should definitely be repeated in future ocasions.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Pencils
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

A lot of patients and caregivers (mainly Alzheimer's disease or other dementias-related) were very grateful for the new knowledge acquired, and for the possibility of learning from new places where they can ask for help. As for, the Neuroscience Research Center, we gained a lot of visibility both by on-site events and social media interaction.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

Yes, it was useful. Interactive quizzes/tests or polls could be included to increase people participation.

Event Photos

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Contact Information

BAW Website:

N/A

Contact Name:

Daniel Quesada-Yamasaki

Contact Phone:

+506 25118260

Contact Email:

quesadayamasaki@gmail.com

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