Brain Awareness Week

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Reports

Neuroscience Ireland

Organized by:
Neuroscience Ireland

Participating Organizations:
Maynooth University, Neuroscience Ireland, the Neurological Alliance of Ireland, the Irish Brain and Music Research Group, Technical University of Dublin, the Federation of European Neuroscience Societies, the DANA Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2021

Type of Events Held:

  • Online/Virtual

Target Audiences:

  • General Public

Approximate Number of People Reached:

75 tickets were sold; approx 25 attended online

Details of Major Brain Awareness Week Events/Activities:

The event was an online concert combined with short talks, around the theme of synaesthesia, music and consciousness. Talks were given by Dr Svetlana Rudenko and Dr Carol Steen about the experience of synaesthesia; a live recording of Svetlana performing a series of piano pieces accompanied by the ConTempo Quartet (recorded specifically for this event) was then shown, followed by a live Q&A, hosted by me. Attendance was good considering it took place on Saturday evening (this was necessary as Carol Steen joined us live from NY, USA); a different choice of time may have increased attendance. The Q&A was very interactive and resulted in a lively discussion, and I would recommend that all online events should include one.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

I also flagged the event to my students in lectures

Which of These Publicity Methods Was The Most Successful?

Twitter was by far the most successful, due to the numbers of members the tweets reached

Resources

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I believe the event increased the profile and awareness of all the affiliated institutions and people involved

Please share any suggestions or lessons learned that may help others plan future events:

Choice of time and day of the event is important; social media are the most effective way to advertise events; for online events, some interactive element - e.g. a Q&A - is essential

Did/do you like our Facebook page?

No

Event Photos

event single

Poster – Music Consciousness: How visual are we compared to synaesthetes?

Contact Information

BAW Website:

https://www.loveyourbrain.ie/

Contact Name:

Richard Roche

Contact Phone:

+353862872107

Contact Email:

Richard.Roche@mu.ie

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