Brain Awareness Week

Partner

Reports

Metodo Supera

Organized by:
Metodo Supera

Participating Organizations:
SUPERA units all around Brazil

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

50+

Year:

2019

Type of Events Held:

  • Lecture/ Briefing
  • Open House
  • Radio Show
  • TV Show
  • Workshop

Target Audiences:

  • General Public

Approximate Number of People Reached:

500

Details of Major Brain Awareness Week Events/Activities:

SUPERA held events in a lot of our units. It's hard to precise how many units did the workshop, but it's safe to say that at least 40 units did it. In this workshops, the public got to know very insightful informations about the brain and how to take care of it. In the same workshops, we did a "truth of myth" about the brain. The main theme of the events was "Wake your brain". Besides this workshops in the SUPERA units, we also had a major event in a hotel in Copacabana, Rio de Janeiro. This event had about 250 atendees and had the presence of Dra. Rosália Mendez, Dra. Roberta França and two famous brazilian actresses, Nicette Bruno and Beth Goulart. With all this events, SUPERA had a lot of media insertions. Both on press media, TV and radio.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

E-mail marketing was effective, because we had a list composed by influential people. Social media always has a good impact, as well and press release was also, a very good method.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Media was the main benefit.

Did/do you like our Facebook page?

No

Event Photos

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Contact Information

BAW Website:

N/A

Contact Name:

Matheus Aragon

Contact Phone:

+55 (12) 33419929

Contact Email:

matheus.marketing@metodosupera.com.br

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