Brain Awareness Week

Partner

Reports

Mensa in Deutschland e. V. / MinD-Stiftung gGmbH

Organized by:
Mensa in Deutschland e. V. / MinD-Stiftung gGmbH

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

2

Year:

2021

Type of Events Held:

  • Lecture/Briefing
  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • General Public

Approximate Number of People Reached:

6000

Details of Major Brain Awareness Week Events/Activities:

There are many preconceptions about gifted people in the general population. With our social media campaign as part of Brain Awareness Week, we wanted to counteract these prejudices with sharepics, referring to research results. There was a great response so we decided to put the articles also on our Website and print them in our magazine. Since we used the social media analytics tools, we saw that some of the topics had more reach then others which we can use for future projects (all together we reached 1000-6000 people per post). Also we advertised a lecture of a lecture series with a matching topic in the middle of the week so we could combine our socialmedia campaign and the lecture (in total we reached 4000 people with our advertisements and had 150 listeners to in comparison 70-120 listeners without the surrounding BAW).

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media (especially Facebook) and our mailing lists were by far the most succesful reach out format.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We started a lot of discussion on social media and were able to clarify myths and prejudices in a well-founded manner

Please share any suggestions or lessons learned that may help others plan future events:

The texts of our social media campaign could be reused for our website and our magazine, also it was a really good idea to combine the social media cmpaign with the advertisment of the lecture (we published a post every day on the same time so that more people saw the advertisment for the lecture)

Did/do you like our Facebook page?

Yes

Event Photos

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BAW_FB_analytics

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baw lecture peak

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BAW SM campaign reuse on website

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Example sharepic Social media Campaign 1

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Example sharepic Social media Campaign 2

Contact Information

BAW Website:

https://www.mensa.de/baw21/

Contact Name:

Alexander Kessner

Contact Phone:

017670860455

Contact Email:

research@mensa.de

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