Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Social Media Campaign
- General Public
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
There are many preconceptions about gifted people in the general population. With our social media campaign as part of Brain Awareness Week, we wanted to counteract these prejudices with sharepics, referring to research results. There was a great response so we decided to put the articles also on our Website and print them in our magazine. Since we used the social media analytics tools, we saw that some of the topics had more reach then others which we can use for future projects (all together we reached 1000-6000 people per post). Also we advertised a lecture of a lecture series with a matching topic in the middle of the week so we could combine our socialmedia campaign and the lecture (in total we reached 4000 people with our advertisements and had 150 listeners to in comparison 70-120 listeners without the surrounding BAW).
Event Planning & Publicity
Publicity Methods Used:
- Social Media
Which of These Publicity Methods Was The Most Successful?
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
- Brain Awareness Week Facebook Cover Image
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
We started a lot of discussion on social media and were able to clarify myths and prejudices in a well-founded manner
Please share any suggestions or lessons learned that may help others plan future events:
The texts of our social media campaign could be reused for our website and our magazine, also it was a really good idea to combine the social media cmpaign with the advertisment of the lecture (we published a post every day on the same time so that more people saw the advertisment for the lecture)
Did/do you like our Facebook page?