Number of Events Organized During Brain Awareness Week:
One, with 11 parts
Type of Events Held:
- Other: 10 online articles and a handout
- General Public
- High School students(9-12)
- Middle school students(6-8)
- University students
- Other: Researchers
Approximate Number of People Reached:
Hard to calculate, but several hundred
Details of Major Brain Awareness Week Events/Activities:
Dreaming and the Brain consists of 10 articles and a handout by IASD members, posted daily during BAW on ASDreams.org and ASD's Facebook pages and other social media. Regional reps helped distribute the info. The articles were written mostly by researchers (neuroscientists, psychologists, cognitive scientists). Another one is an account by a narcoleptic. And another reports on a neuroscience event at Columbia University. Our purpose was to provide information both to the general public and to researchers who might not be familiar with dream research. As Dana suggests, we made some contacts with other BAW partners -- as well as key figures at science museums, universities, and science journalism programs. Our goal was fairly modest for this, our first BAW year, and we feel we met it: reaching several hundred people and building a foundation for, possibly, another BAW year . A complete set of links to the Dreaming and the Brain items is at https://tinyurl.com/yasfohqb. Handout: “What Your Brain Is Doing While You Sleep,” Michelle Carr, PhD “We Might Rehearse for Life in the VR of Dreams,” Katja Valli, PhD “Nightmares: We’re Not at Their Mercy,” Antonio Zadra, PhD “The Special Nature of Nightmares After Trauma,” Deirdre Barrett, PhD, and Gloria Sturzenacker “Childrens’ Dreams and the Maturing Brain,” Joseph De Koninck, PhD “Learning in Dreams: Gaining Knowledge and Skills,” Robert Hoss, MS “Learning in Dreams: Psychological Growth,” Robert Hoss, MS “Sleepwalking: Half-Asleep But on the Move,” Antonio Zadra, PhD “Suddenly Asleep: Narcolepsy from an Inside View,” Dolores Nurss “Lucid Dreaming: The Mind Never Sleeps,” Michael Schredl, PhD “Metaphor in Dreams, Waking, and the Brain,” Gloria Sturzenacker
Event Planning & Publicity
Publicity Methods Used:
- Social Media
Other Publicity Methods:
Which of These Publicity Methods Was The Most Successful?
Other Dana Foundation Materials Distributed:
- Because this was online
- we linked to Dana BAW resources and don't have feedback on this.
What other downloadable materials would you like the Foundation to provide?
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Facebook Cover Photo
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
We don't have access to precise analytics, but our BAW Dreaming and the Brain got the name of our organization in front of a lot of people we wouldn't easily reach normally. It also (after a slow start) generated a lot of enthusiasm among our authors, technical editors, and regional representatives.
Did/do you like our Facebook page?