Brain Awareness Week

Partner

Reports

Hospital Nacional de Parapléjicos

Organized by:
Hospital Nacional de Parapléjicos

Participating Organizations:

Hospital Nacional de ParapléjicosFederation of European Neuroscience SocietiesDana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2020

Type of Events Held:

  • Lab Tour
  • Social Media Campaign

Target Audiences:

  • High school students (9-12)
  • Middle school students (6-8)

Approximate Number of People Reached:

709

Details of Major Brain Awareness Week Events/Activities:

Several activities were organized to celebrate the BAW 2020 at the Hospital Nacional de Parapléjicos (HNP), incluiding the visit to the hospital of students from secondary schools and the visit of researches from HNP to local primary schools to introduce the kids to Neuroscience.However, regarding to the health issues due to the Covid-19 situation the Comisión de Divulgación of HNP decided to cancel all the scheduled activities. Therefore, we adapted the activities and prepared online proposals and informative videos to students for secondary and primary schools. They carried out have been the recording of several videos:1. Presentation and introductory talk. A member of the Comisión de Divulgación of HNP introduces the BAW and the distinctive features of scientific research on Neuroscience to the students.2. How to approach an investigation in neuroscience . The video reproduces the phases of a basic research in spinal cord injury or neurodegenerative disease, and several researchers and laboratories collaborate in the explanations.3. Electrical stimulation can help us walk. The video explains the different clinical investigations carried out at HNP and shows various prototypes to be applied to patients. Researches and doctors participate in the explanations.4. The importance of the brain. The video explains to kids of primary schools the involvement of the brain in sensory perception, and helps them to construct their own paper brain helmet to identify the brain areas corresponding to each sense.All videos were sent to all schools that were going to participate in the activities at the HNP, and have been posted on the HNP YouTube channel (Infomedula tv), thus being able to reach a wider audience.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All videos have been posted on the HNP YouTube channel (Infomedula tv), thus being able to reach a wider audience and students throughout Spain. Besides, the press department of HNP prepared a press release that it disseminated on its social networks to spread the new. In addition, various media (Onda Cero Radio and Canal Diocesano Television) have conducted interviews to spread the news and the activities.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW allowed us to make our work known to society and also make future generations interested in our work and neuroscience.

Did/do you like our Facebook page?

Yes

Event Photos

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BAW HNP 2020

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Tour 1: How to approach an investigation in neuroscience

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Tour 2: Electrical stimulation can help us walk

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The importance of the brain

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Scientifics of HNP in BAW 2020

Contact Information

Contact Name:

M.Asunción Barreda Manso

Contact Phone:

+34 925 396834

Contact Email:

mbarreda@externas.sescam.jccm.es

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