Brain Awareness Week

Partner

Reports

Hebrew University

Organized by:
Hebrew University

Participating Organizations:
The Jerusalem Cinematheque , The Israel Museum, Beit Avi Chai, The Van Leer foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

10

Year:

2019

Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Press Briefing
  • School Program
  • Symposium

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)

Approximate Number of People Reached:

3000

Details of Major Brain Awareness Week Events/Activities:

The objective of our “Art and Brain Week 2019” project was to raise public awareness to the importance of neuroscience, present the scientific advances in the field and display our center’s multidisciplinary approach to brain sciences, with the added attraction of cultural events. Each of our events included a lecture followed by a film, Museum exhibition or panel, related to the lecture’s theme. A range of topics from the cutting edge of brain research were presented, among them: A lecture about the Sense of Taste (given by a researcher of Molecular Recognition of Taste and Smell and a chef, including a tasting experience), a lecture about Synchrony and Pleasure followed by a Sing Along event, discussion between an art curator and a brain researcher about links between art and brain, child brain development and more. The week ended with a special discussion about ethical aspects of the technological advancements and how it affects society (the panel participants were a brain scientist, a Rabbi and a Professor of ethics). In order to reach new audiences and arouse interest in brain sciences, three special morning events were dedicated to Hebrew and Arabic speaking children and teenagers. In addition, students from our center presented various research projects. Moreover we had an exhibition inspired by an exciting three-day meeting between brain researchers and leading artists. ELSC’s activity in the Brain Awareness week enabled researchers to approach the general public and reaffirm the connection between the academy and its surrounding community. The activities for the youth enriched their school curriculum and opened new horizons. With over 3000 participants, it seems the "Art and Brain Week 2019" has been a success.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Digital advertisements and Newspaper ads and articles were most useful, as they reached many people from different fields of interest who could find something suitable for them to come to.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

ELSC’s activity in the Brain Awareness Week enabled researchers to approach the general public and reaffirm the connection between the academy and its surrounding community. The activities for children and youth enriches their school curriculum and opens new horizons. The activities arranged by ELSC to promote brain sciences among the community were covered by the media in a wide range of newspapers, television channels and radio shows. Thus, bringing the information about brain research to all.

Please share any suggestions or lessons learned that may help others plan future events:

We found that collaborations with different institutes (in our case, mostly cultural institutions) allowed us to reach a larger, more diverse audience. We find that the effort to think of new and exciting formats and themes bares fruits and allows us to reach new audiences every year.

Did/do you like our Facebook page?

No

Event Photos

event single

event single

Contact Information

BAW Website:

https://elsc.huji.ac.il/events/brain-awareness-week-2019-art-and-brain

Contact Name:

Alona Shani-Narkiss

Contact Phone:

972-2-6586085

Contact Email:

alona.narkiss@elsc.huji.ac.il

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