Frontiers for Young Minds

Organized by:
Frontiers for Young Minds

Participating Organizations:

Frontiers Media SA

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2022

Type of Events Held:

  • Social Media Campaign

Target Audiences:

  • High school students (9-12)
  • Other
  • Other: Kids aged 8-15 and their educators

Approximate Number of People Reached:

8,500 followers

Details of Major Brain Awareness Week Events/Activities:

Social media campaign using #BrainAwarenessWeek hashtag throughout the week to promote highly relevant brain-focused content for our young audience.

Event Planning & Publicity

Publicity Methods Used:

  • Social Media

Which of These Publicity Methods Was The Most Successful?

Twitter is our largest direct method of communication with our followers (8,500). Our website is highly viewed and our articles attract an average of 20K views per article published.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Outcomes:
– rise in views for the Brain articles promoted under the hashtag
– rise in followers on our channels so that we can continue to educate on Neuroscience and Psychology via our dedicated journal section on these topics.

Event Photos

event single

Tweet example from our campaign

Contact Information

BAW Website:

https://twitter.com/FrontYoungMinds (#BrainAwarenessWeek)

Contact Name:

Laura Henderson

Contact Email:

laura.henderson@frontiersin.org

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