Brain Awareness Week

Partner

Reports

Faculty of Medicine, Ciudad Real. University of Castilla-La Mancha (UCLM).

Organized by:
Faculty of Medicine, Ciudad Real. University of Castilla-La Mancha (UCLM).

Participating Organizations:
Faculty of Medicine of Ciudad Real; Vic. Research; Vic. Students ; Vic. Culture, Sport (UCLM); Dana Foundation; Ed. Panamericana; Ayuntamiento de Ciudad Real; Spanish Society of Cell Biology; Federation of European Neurosicence Societies; Principia; Serendipia; Anathomic Solutions.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

9

Year:

2021

Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Radio Show
  • Social Media Campaign
  • Workshop

Target Audiences:

  • General Public
  • High school students (9-12)
  • Middle school students (6-8)
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:

1000

Details of Major Brain Awareness Week Events/Activities:

Monday 16: -Presentation of the "CerebrARTE" contest, a literary and drawing contest in which more than 200 people have participated. The aim is to bring the dissemination of information about the brain through art. -Inaugural conference: "Adult hippocampal neurogenesis and neurodegenerative diseases" Dr. María Llorens-Martín. CBM- Severo Ochoa. Conference in person and retransmitted online. Tuesday 17th-Workshop "Know your brain" for primary school students, tutored by students and researchers from the Faculty of Medicine. -Broadcasting of the radio program "INVESTIGA QUE NO ES POCO" of CMM radio. Presented by Román Escudero, which dealt with the Brain Week of the Faculty of Medicine of Ciudad Real. Drs. María Llorens, Alicia Flores and Inmaculada Ballesteros were interviewed. Wednesday 18-Conferences in high schools: "Discovering the memory". Guillermo Iborra Lázaro. "How does technology affect the brain". Sonia Muñoz López. "Alzheimer's disease: a vision from the laboratory". Lydia Jiménez. "Neuroscience Fiction. The future of the brain". Javier Frontiñán Rubio. "Language in the brain: a matter of words". Sandra Villar. "Exploring our brain". Carlos Alberto Castillo. "Propagons, the gangsters of the brain". Alino Martínez. - MediCINE Meetings. Film and science meetings for the general public. - Conference. SARS-CoV-2, a neuro-toxic virus" Dr. Tomás Segura Martín, Head of Neurology Service, Albacete Hospital Complex, SESCAM. Professor, Faculty of Medicine of Albacete, UCLM. Friday 19th and Saturday 20th -Workshop "Discover the brain through the senses". For children from 8 to 13 years old.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media, where a single Twitter post had a reach of 55,800 impressions.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Adults' Fact Sheets
  • Truth or Myth Flash Cards

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

In this very complicated year we have made a great effort to maintain activities in face-to-face/online way, which has been appreciated by all the schools that have participated. On the other hand, being a small city (70,000 inhabitants), the fact that the activities involve 1000-2000 people has a great impact.

Please share any suggestions or lessons learned that may help others plan future events:

The online or semi-presential activities have a great impact and allow us to reach students from more distant populations, people with difficulties to attend activities, etc., so even if we return to normality, we will maintain the possibility of following all our activities online.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

The information is very useful and can be shared in the different institutional pages.

Event Photos

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Example of drawings submitted to the children’s drawing contest.

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Image of one of the online tutored workshops.

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Professor of the School of Medicine conducting an online workshop.

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Batch of material sent to each student who attended the online tutored workshops.

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Press conference to present the Brain Week outdoors.

Contact Information

BAW Website:

https://eventos.uclm.es/63058/detail/x-semana-del-cerebro-fac.-med.-cr.html

Contact Name:

Javier Frontiñán Rubio

Contact Phone:

+34 926 295 300 Ext: 96754

Contact Email:

baw.medicinacr.uclm@gmail.com

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