Brain Awareness Week

Partner

Reports

Faculty of Chemical Sciences, National University of Córdoba

Organized by:
Faculty of Chemical Sciences, National University of Córdoba

Participating Organizations:
Faculty of Chemical Sciences, National University of Córdoba, International Brain Research Organization (IBRO), Argentinian Society for Neurosciences (SANeurociencias), The Dana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2021

Type of Events Held:

  • Online/Virtual
  • Other
  • Other: *other: Film festival (recommendations about movies and documentaries)
  • Other: interviews to scientists and health professionals
  • Other: and audiovisual material regarding neuropathologies and neuroscience research methods

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

400

Details of Major Brain Awareness Week Events/Activities:

We organized the third edition of “the cinephile brain”. This activity originally included a film festival and discussion forum that had been done for BAW2019 and BAW2020 (only one session because of pandemics’ lockdown) In both opportunities it was an incredible experience of debate and exchange between several members of the academia, the clinicians and the general public. In this third edition we proposed online/virtual activities that started in the first week of March and ended in May. Throughout these weeks we created a website (https://cerebrocinefilo.org/) with information regarding four neuropathologies: Schizophrenia, Movement disorders, Stroke, and Depression & Anxiety. For each topic we recommended films and documentaries related to the pathologies, created short videos with scientific information that were posted on our YouTube channel (https://www.youtube.com/channel/UCz76RbpxwfT84Se1siFaHXg/featured) and shared interviews with faculty members, doctors and health professionals. The shared information was posted on our social medias (WordPress: cerebrocinefilo/ Twitter: @cerebrocinefilo/ IG:@cerebrocinefilo/ Fb:/elcerebrocinefilo) and we had a weekly draw with books about art and neurosciences. This new manner to communicate challenged us to generate original material to be posted on social media and it was a huge effort for the team. Based on our previous experiences “The cinephile brain” is space for debate that is built as it is being carried out; however, this new format became a new space that achieved our initial goals.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media was the most successful as one of our team members was a community manager.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Adults' Fact Sheets
  • Lesson Plans Grades 9-12

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Through the interplay with the assistants and followers, we realized the beneficial scope of our activities in our local community. The healthcare associations of the different pathologies are very pleased for the opportunity of visibilization. Also, “The Cinephile Brain” is an opportunity to communicate science, what we do and how, and in this case mainly, to the people who have the disease and their families. In this third edition we could deepen in movies’ analysis and recommendations, as we

Please share any suggestions or lessons learned that may help others plan future events:

Social media: we frequently believe that social media is easy to manage because it is common for us to have one personal account. However, if you are planning an event with social media, we recommend having a community manager. We fortunately have one who manages all the content and the metrics absolutely perfect, so we could focus on the creative process and content production.

Did/do you like our Facebook page?

Yes

Event Photos

event single

Screenshot of our facebook site

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Screenshot of our instagram site

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Screenshot of our twitter site

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Screenshot of our telegram site

Contact Information

BAW Website:

https://cerebrocinefilo.org/

Contact Name:

Natalia Marchese

Contact Phone:

54 9 3543 556305

Contact Email:

natalia.marchese@unc.edu.ar

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