Brain Awareness Week

Partner

Reports

Evolution Foundation

Organized by:
Evolution Foundation

Participating Organizations:
S. T. Aksakov Ulianovsk library Science Park of the N. I. Lobachevsky State University of Nizhny Novgorod Interuniversity Humanities Museum Center Modern Culture Center "Smena"

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

4 events

Year:

2018

Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

850 visited the events, 10 000 were exposed to the media campaign

Details of Major Brain Awareness Week Events/Activities:

Evolution Foundation Lectures took place in four cities of Russia from 13 to 18 of March 2018 as part of the Brain Awareness Week. The initiative was extremely successful. Each event last 2.5 to 4 hours long. In Samara and Nizhny Novgorod Irina Yakutenko, biologist, science journalist and author took to the stage to talk about the way our brain works when trying to overcome a temptation, and why it is harder for some of us. In Kazan and Ulianovsk, Alexaner Panchin, PhD, Senior Research scientist, and author gave lectures on the connections between the paranormal and neurobiological basis for it and the way the brain can trick itself. In each of four cities local scientists and science communicators also gave public talks. In Nizhny Novgorod – Irina Mukhina, Doctor of Biology, in Samara – Evgeniya Chibikova, pediatric psychiatrist, and in Kazan and Ulianovsk – Aleksander Granitsa, psychiatrist. The format of the event is called “double lectures,” which is successfully used by the Evolution Foundation for over two years and became a recognized brand in Russia. Overall about 850 people learned about neurobiology of the brain and about 10 000 were exposed to the advertising campaign and discovered the initiative of the Brain Awareness Week: to discuss current research in the neurosciences and underline the importance of studying the brain. In all, the event was executed according to plan, taking into account the media campaign. We were able to organize 4 lectures instead of 3 and the presenters were not the ones stated in the Project Proposal, but they were equally professional and knowledgeable and added value to the overall experience.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media proved to be the most effective method of publicity as we had an established following in that segment.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Contact Information

BAW Website:

n/a

Contact Name:

Denis Volkov

Contact Phone:

+7 965 607-50-80

Contact Email:

d.volkov@evolutionfund.ru

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