Brain Awareness Week

Partner

Reports

Einstein Center for Neurosciences Berlin

Organized by:
Einstein Center for Neurosciences Berlin

Participating Organizations:
Bernstein Center for Computational Neuroscience Berlin, NeuroCure Cluster of Excellence,Centrum für Schlaganfallforschung Berlin (CSB), Schering Stiftung

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

16

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Lecture/ Briefing
  • Symposium
  • Workshop

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

200

Details of Major Brain Awareness Week Events/Activities:

Our program of the Brain Awareness Week (BAW) 2019 was designed to address various target groups from pupils grade 10 to academia. With an introductory lecture on perceptual illusions that was held for high school students, Prof. Dr. Gabriel Curio started BAW at the Humboldt-Universität zu Berlin. Afterwards, students were able to choose between seven different workshops on topics ranging from “Introduction into synapses with lab visit” to “fMRI – how does it work, what can we do with it”, “New methods of multiple sclerosis diagnoses”. Some teachers come every year with their pupils to our pupil’s day.During the whole week, we showed the exhibition: The Beautiful Mind“. It was displayed at the Einstein Center for Digital Future. This international photo exhibition shows photographs taken in international labs with nerve cells of different brain areas that have been especially stained in order to make structures visible. During the whole week, we showed Manic VR: Accompanied by the voices of Felicia and François, the visitor embarks on a journey through the phases of a bipolar disorder: he gains an intimate insight into the constantly changing realities and states that are part of the typical clinical picture of manic Depression. We organized two talks and many Workshops. Our expectations were exceeded as we had a lot of participants and received good Feedback.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

Our program was announced on TV screens at all the Berlin university cafeterias and in the underground TV system with more than 30 spots/day.

Which of These Publicity Methods Was The Most Successful?

TV screens, Emails, Website and poster/flyer

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Brain-shaped Erasers

What downloadable materials from the Foundation did you use for your events?

  • The Five Senses Coloring Sheets
  • Q&A: Answering Your Questions About Brain Research Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The participation increased the visibility of our Institutes and the Brain Awareness Week. A lay audience got a glimpse into research.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

It was helpful and up to date

Event Photos

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Contact Information

BAW Website:

http://www.baw-berlin.de/

Contact Name:

Linda Faye Tidwell

Contact Phone:

30539745

Contact Email:

linda-faye.tidwell@charite.de

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