Brain Awareness Week

Partner

Reports

Drexel University(1)

Organized by:
Drexel University(1)

Participating Organizations:

Drexel University Dornsife Center, Drexel University Psi Chi, Drexel University Undergraduate Neuroscience Society

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

6

Year:

2016

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Open House
  • Press Briefing
  • Other: Movie Screening
  • Other: Social Media Scavenger Hunt

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:

630

Details of Major Brain Awareness Week Events/Activities:

We hosted three major events throughout brain awareness week, including: (1) Brain Food – a community-based outreach event wherein attendees were taught about healthy habits that promote cognition and were provide a meal of healthy foods. (2) A Brain Film Festival, which included free screenings of Limitless and Inside Out following by a chance for audience members to ask questions of experts in psychology about the merit of the film and how its theme relate to current research in the field. (3) A week-long Neuromyths display at our own Hagerty Library, meant to provide a chance for studying students to engage in learning about common brain facts and fiction related to phrenology, changes in the brain across the lifespan, and differences between male and female brain. These, in conjunction with smaller events throughout the week, were well received by our intended audiences. We had many participants in a majority of our events and ultimately achieved our goal of informing individuals of the current trends in brain science and teaching evidence-based techniques and habits for maintaining cognitive performance.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Our most successful advertisement avenues included word of mouth from co-sponsors and their advertising avenues (i.e., Dornsife center) as well as from professors on campus. We also advertised using flyers on campus, which was useful for University events. While we used newspaper advertising and online advertising it seemed less useful.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW participation benefited our organization because we have succeeded in reaching out to members of our University community as well as the Philadelphia community more broadly. In addition, members of the community have received information both about current trends in psychology and neuropsychology, an understanding of some basic brain facts, and have learned new ways of maintaining a healthy lifestyle to promote brain health.

Please share any suggestions or lessons learned that may help others plan future events:

We found that advertising was a huge limiting factor, and feel that this should get out early. In addition, community members were more difficult to reach that University members, so this may require an additional level of advertisement (i.e., reaching local radio or TV stations, doing additional outreach events, etc.).

Did/do you like our Facebook page?

No

Event Photos

event single

event single

Contact Information

BAW Website:

http://libguides.library.drexel.edu/brainawarenessweek

Contact Name:

Mary Spiers

Contact Phone:

215-895-1722

Contact Email:

Spiersm@drexel.edu

More Reports

Become Partner
SharetheWondersofBrainSciencewithYourCommunity.
Become a Partner