Brain Awareness Week

Partner

Reports

Czech Society for Memory Training and Brain Jogging

Organized by:
Czech Society for Memory Training and Brain Jogging

Participating Organizations:
Hospitals, nursing homes, libraries, elementary schools, high schools, universities,cultural houses, day care centers provided meeting places for the memory trainers in order to address their clients, professionals and public during the National Week on Memory Training

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

353

Year:

2017

Type of Events Held:

  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: seniors

Approximate Number of People Reached:

8.917

Details of Major Brain Awareness Week Events/Activities:

The Czech Society for Memory Training and Brain Jogging has been a very active partner of BAW since 2005, organizing the National Week of Memory Training nationwide with one intention: to increase the self-confidence and self-esteem of all participants, to proof that their memory is in reality far better functioning than they expected. 353 lectures have been offered free of charge to 8.917 persons in 141 communities within the Czech and Slovak Republics.This outcome broke all the records from previous year as far as number of provided lectures and number of their participants are concerned. www.trenovanipameti.cz

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Most successful are the TV apparences and radio interviews besides articles in the national newspapers, FB, local advertising in the community directed on particular clients is a necessity

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Czech Society for Memory Training and Brain Jogging is a proud partner of BAW. The campaign helps to promote memory training in the Czech and Slovak Republics and makes the Society more visible

Please share any suggestions or lessons learned that may help others plan future events:

Recommendation to make the event nationwide which is extremly beneficial for all our members /memory trainers/ in order to promote their professional activities and to the takers in order to increase their self-confidence as far as the function of their memory is concerned

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

www.trenovanipameti.cz

Contact Name:

Dana Steinova

Contact Phone:

00420 608 552 113

Contact Email:

dana_stein@volny.cz

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