Brain Awareness Week

Partner

Reports

Columbia University, Presidential Scholars in Society and Neuroscience

Organized by:
Columbia University, Presidential Scholars in Society and Neuroscience

Participating Organizations:
Columbia University, Center for Science and Society

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2019

Type of Events Held:

  • Symposium

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:

100

Details of Major Brain Awareness Week Events/Activities:

The seminar brought together four eminent speakers from different academic disciplines, including sociology, psychology and neuroscience. The speakers offered their own findings and perspectives pertaining to social interactions (conversation, gesture, dance) in both humans and in some animals, participated in a panel discussion, and answered questions from the audience. The aim of the seminar was to bring together a diverse academic and public audience and generate an engaging cross-disciplinary discussion on the many ways to study social coordination and communication. We successfully achieved this goal.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Eventbrite

Which of These Publicity Methods Was The Most Successful?

Eventbrite uses an algorithm to suggest other events people may be interested in based on the location and topic of the current events they are browsing. This free advertising method brought in about 1/4 of the attendees, mostly new to our Center's events.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The BAW collaboration generated a new pool of attendees who had not heard about the program or the center before, providing an opportunity to introduce the program to a wider audience who will, hopefully, attend future seminars.

Please share any suggestions or lessons learned that may help others plan future events:

The BAW Q&A brochure, which was distributed to the attendees at the event, provided succinct and comprehensible information to people who had not encountered brain science before. It was a good addition to the general marketing materials used by the program.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

The BAW Facebook page provides adequate information about different initiatives, events, and programs pertaining to brain research and includes images and videos that compliment the text.

Contact Information

BAW Website:

N/A

Contact Name:

Melinda Miller

Contact Phone:

2128547211

Contact Email:

mmm2370@columbia.edu

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