Centre of Administration and Operations of the Czech Academy of Sciences

Organized by:
Centre of Administration and Operations of the Czech Academy of Sciences

Participating Organizations:

Czech Neuroscience Society, Institute of Experimental Medicine CAS

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

49

Year:

2022

Type of Events Held:

  • Exhibit
  • Lecture/Briefing
  • Online/Virtual
  • Other
  • Workshop
  • Other: Festival

Target Audiences:

  • General Public
  • High school students (9-12)
  • Seniors
  • University students

Approximate Number of People Reached:

33,000 (during the week of the festival)

Details of Major Brain Awareness Week Events/Activities:

Týden mozku (Week of the Brain) is a unique series of lectures on the newest discoveries and trends in brain research and neuroscience. Its aim is to enhance the public’s understanding of brain research.

The 23rd edition of the festival took place 14–20 March 2022.

The festival included a total of 49 events – 11 lectures led by Czech experts in the field of theoretical and clinical neurosciences and 38 events part of the accompanying programme (online quizzes, workshops, discussions, etc).

The main lecture series was traditionally compiled by the festival’s ambassador, Professor Josef Syka, from the Institute of Experimental Medicine of the CAS. Lectures were broadcast on the festival’s Facebook, the YouTube channel of the Czech Academy of Sciences, and the festival’s website. Viewers of the programme could send their questions which were then answered in the following discussions with the experts.

As for the accompanying programme, most events took place via the festival’s website. It was also possible to visit several of the events in person in several Czech cities (Prague, Jihlava, Olomouc, Hradec Králové, Pilsen).

During the festival week alone, the programme was visited or viewed by approx. 30,000 people. Part of the festival’s events are still available to watch online and are still sought by the public.

The festival was associated with great media outputs in TV, radio, print, and online media.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We received very good feedback on our social media promotion – we had lots of interactions and engagement on the posts and videos we shared, and the Facebook event was highly followed by thousands of people.Another well-received form of publicity were large outdoor format posters that caught the attention of the target group that does not have social media or does not use the internet very often. We received that feedback via the questionnaire we sent out after the festival ended.

Resources

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It has brought about public awareness of the activities of our organization and the work of its researchers, as well as helping promote our cooperating organizations and their experts in the field of theoretical and clinical neurosciences.

We received feedback from the public on the usefulness and meaningfulness of our activities via our festival e-mail, social media, and phone calls.
Our activities were also often quoted in the media.

Please share any suggestions or lessons learned that may help others plan future events:

We have learned that our audience often prefers to watch the online festival programme from recordings at their own pace and in their preferred time rather than during live streams.

For next year, we would like to return to events with a live audience, but we would love to keep some online presence of the festival programme going as well.

Event Photos

event single

Professor Josef Syka during the Czech Television broadcast

event single

Online lecture of Associate Professor Pavla Jendelová from the Institute of Experimental Medicine of the CAS

event single

Discussions on what to eat and drink to keep our brain fit, Charles University, Hradec Králové

event single

Discussion about healthy sleep, Charles University, Hradec Králové

event single

Screening of the Dutch film Lost Memories and discussions on Alzheimer’s disease, College of Polytechnics Jihlava, Jihlava

Contact Information

BAW Website:

https://www.tydenmozku.cz/

Contact Name:

Tereza Sýkorová

Contact Phone:

+420734261737

Contact Email:

sykorovat@ssc.cas.cz

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