Brain Awareness Week

Partner

Reports

Brain Film Festival-Premi Sole Tura

Organized by:
Brain Film Festival-Premi Sole Tura

Participating Organizations:
Fundacio Pasqual Maragall Fundacio Uszheimer Minimal Films Centre de Cultura Contemporania Barcelona Sanitas Fundación Telefonica

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

One film festival with many activities

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Other
  • Press Briefing
  • Radio Show
  • TV Show
  • Workshop
  • Other: Film festival about the brain

Target Audiences:

  • General Public
  • High School students(9-12)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

2.684 people

Details of Major Brain Awareness Week Events/Activities:

ACTIVITIES: - Film festival includes short films about the Brain. 25 screened in 3 sessions. 3 Awards given by jury, 2 Public awards: For micro-short films, up to 2 min, and the rest of short films up to 25 min. - Long feature films to complement our sessions. - Round table: The ages of the mind, including two lectures: the psychology of babies and retrogenesis. - Lecture: Ethics and Artificial Intelligence - One theater play - One magic show - Award for high school students artistically depicting the brain. - An interactive film shown in a caravan, The MOMENT, where brain waves decide the evolution of the film. OBJECTIVES - To meet over a 3-day film festival that includes various international film events, discussions, workshops, talks and informative activities. - To become a center of international reference as regards content and dissemination as part of Brain Awareness Week. - To transform the Solé Tura Award for short films into a generator of audiovisual content in relation to the brain. - To bring together people and entities specialized in different areas of the brain.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

BFF was founded in Barcelona, in 2018. The second edition of BFF was presented in Madrid. Our partner in Madrid made a good effort of P&A in national newspapers and tv stations.

Which of These Publicity Methods Was The Most Successful?

We believe it is a combination of all means. Flyers and programming are extremely useful during the festival, but posters on the streets prior to the meeting -provided by the City Hall- are a very good means to publicize the event. Press release allows to be invited to radio and television stations.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We like to frame the BFF in the BAW week, so we can contribute to the knowledge and understanding of brain.

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

www.brainfilmfest.com

Contact Name:

Anna Marques

Contact Phone:

+34 619037324

Contact Email:

anna@brainfilmfest.com

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