Brain Awareness Week

Partner

Reports

Baylor University

Organized by:
Baylor University

Participating Organizations:
Mayborn Museum Complex @ Baylor University

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

3

Year:

2018

Type of Events Held:

  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:

3000

Details of Major Brain Awareness Week Events/Activities:

1. Exhibits Throughout the Museum - Graduate students and undergraduate students from the Department of PSY/NSC and Biology at Baylor held their own exhibits throughout the week with topics ranging from Zika virus to what scientists look like to memory. The objective was to engage young children coming through the museum and have them take away one small snippet of information from each station. It seemed that goals were acheived - for example, children learned that scientists don't always take the form of the crazy male scientists with beakers and exploding objects, as assessed from the pictures they drew. 2. Stress on the Brain: Outcomes and Recovery - Professors and graduate students from the Department of Psychology and Neuroscience led a discussion on their research including: alcohol use on the brain, outcomes of traumatic brain injuries, suicide, and mental health stigma. The objective of this discussion was to engage the older guests at the museum and talk about healthy living and increase understanding of mental illness. Participants seemed highly engaged. 3. Professors and graduate students from the Department of Psychology and Neuroscience led a discussion on their research including: sleep disturbances and memory, how memory works, and how environmental factors influence memory. The objective of this discussion was to engage the older guests at the museum and talk about healthy living and increase understanding of the importance of sleep and good diet on memory processes. Participants seemed highly engaged.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

I would estimate that social media was likely the most effective, based on conversations with individuals coming through the museum

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Pencils
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Bookmark
  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

For our organization, the faculty and students in the department really enjoyed talking about their passion with the community and came away feeling like they had shared this with many individuals. For the community, children told many of the students they wanted to be neuroscientists when they grow up. Even if this were not true, I believe this demonstrated a peaked interest in how the brain functions.

Did/do you like our Facebook page?

Yes

Event Photos

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Contact Information

BAW Website:

https://www.baylor.edu/mayborn/event.php?event_id=112975

Contact Name:

Suzanne Nolan

Contact Phone:

2178255627

Contact Email:

suzanne_nolan@baylor.edu

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