Brain Awareness Week

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Reports

ARC Centre of Excellence for Integrative Brain Function

Organized by:
ARC Centre of Excellence for Integrative Brain Function

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2016

Type of Events Held:

  • Other
  • Other: Drawing competition

Target Audiences:

  • Elementary school students(1-5)
  • Middle school students(6-8)

Approximate Number of People Reached:

500+

Details of Major Brain Awareness Week Events/Activities:

The Australian Research Council Centre of Excellence for Integrative Brain Function (CIBF) is a nation-wide brain research centre (http://www.cibf.edu.au/). Our scientists look at how the brain works, and how it interacts with the world around us. We recently ran a neuroscience drawing competition during Brain Awareness Week, connecting with primary school students, schools and parents with the aim of opening up a dialogue about the brain and brain research. We received over 470 entries from around Australia, with the Centre’s chief investigators voting on the final three winners. The competition was advertised online, via twitter and facebook, emailed directly to schools and shared amongst the scientists' own networks. The entries gave us a very interesting view of how children perceive the brain as well as numerous opportunities to continue our dialogue including having our researchers attend the winning schools to award prizes and speak about their work as neuroscientists. We are also considering ways in which to collect and display the images, whether as an exhibition or a photobook, as well as possible collaborations with museums and galleries with child-focused exhibitions.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Emails sent directly to schools and shares among personal networks were the most successful methods of publicising the event. The direct email in particular made schools (via principals) aware of the centre, when they would not have already been engaged with us via social media.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

Please share any suggestions or lessons learned that may help others plan future events:

We will be reviewing our terms and entry conditions for the next competition as we had some issues with obtaining parental consent for entries from some remote/indigenous communities where literacy and access is an issue. We want to make sure the competition is as inclusive of all Australian communities as possible.

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

N/A

Contact Name:

Elizabeth Paton

Contact Phone:

61 3 99029792

Contact Email:

thebraindialogue@cibf.edu.au

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